Curvy women are taking over Sports Illustrated

Curvy women are taking over Sports Illustrated. “Plus size” model Ashley Graham (above) in an ad for Swimsuits For All, an online swimwear retailer that caters to plus-size women, and Australian model, Robyn Lawley (below) will be the first ever “plus size” model to feature in a Sports Illustrated Swimsuit issue.

Robyn Lawley is Australia’s hottest “plus size” model right now and we can understand why, she is stunning with curves in all the right places.

Lawley, has been crowned one of Sports Illustrated’s Rookies of the Year (previous winners have included Kate Upton, Gigi Hadid and John Legend’s wife Chrissie Teigen). Lawley wore an eye catching (and tiny!) orange python bikini in the photo shoot, which was lensed by Australian photographer Ben Watts (you know, Naomi’s brother) in a national park in America.

If you want to see Robyn’s insane bikini body in action during her Sports Illustrated photo shoot, check her out on the magazine’s Daily Rookie Reveal page.

The new swimsuitsforall campaign (featuring Ashley Graham, top image), #CurvesinBikinis, aims to help celebrate the beginnings of the ‘Curvy Girl Era’ and to help women feel confident and sexy in any swimsuit.

“I know my curves are sexy, and I want everyone else to know that theirs are, too,” Graham said in a statement. “There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis.”

“I think that you can be healthy at any size and my goal is to help and educate women on that,” she wrote. “It doesn’t matter if you’re a size 2 or 22 as long as you’re taking care of your body, working out, and telling yourself, ‘I love you’ instead of taking in the negativity of beauty standards.”

We couldn’t agree with Ashley more. Body image isn’t about your size. It is how you feel about your own body and feeling confident within your own self. Both models have healthy lifestyles and exercise daily. As long as you take care of your body, it shouldn’t matter what size you are.

Here are some more images from swimsuitsforall’s campaign:

Of the campaign, SwimsuitsForAll CEO Moshe Laniado said “Tastes and body types change over time, and curves have never been more in”. “There is no better way to celebrate and show off than by donning a bikini. When the #CurvesinBikinis ad in Sports Illustrated is released, the world will be watching, and they’ll like what they see.”

The Sports Illustrated swimsuit issue hits stands on Feb. 9.