The campaign works like this: for every soft toy sold during the campaign IKEA donate the equivalent of $1.59 (1 Euro) to UNICEF and Save the Children, with the funds being used to fund education for kids in poorer countries world wide.
Since it was first launched the donations from the annual campaign have totalled $107 million, which is believe to have helped a staggering 11 million children in 46 countries enjoy improved education outcomes where they have previously had little, poor or none.
This year though there’s something new, and it could give your kids the chance to bring their dream toy to life.
To celebrate this years campaign, IKEA is running a drawing competition which will give kids around the world the chance to bring their dream toy to life.
To enter, kids have submit a drawing of their dream toy and if they are chosen, it will be transformed into a real soft toy that will be sold for a limited time in IKEA stores around the world!
20 finalists will be identified in each participating country, which will be sent to the IKEA design team in Sweden, where they will select 10 drawings to transform into soft toys.
To enter you must be an IKEA FAMILY member for your kids to participate. If you’re not a member you can sign up on the IKEA website at www.IKEA.com.au/family or in-store.
To enter submit your kids artwork at your local IKEA store. The competition closes 30 November 2014.