Like most people who use Pinterest, we have always wanted to add to our wardrobe with the stylish finds we pin to our “my style” boards or even wanted to make recipes collated into our ‘food’ boards. How amazing would it be if we could simply purchase items from Pinterest at the click of a button? I recall finding a pair of limited edition pair of Adidas sneakers (below) on Pinterest that had animal print on them and had to have but I had no idea where to buy them from (and still don’t!). Now that problem as been solved with the “buy it” button.
According to reports on tech sites around the interwebs, the “Buy It” button will come by the end of the month to the Pinterest app that runs on iPhones and iPads (no word as yet as to when it will roll out for android users). Pinterest said today that more than 2 million products will be instantly buyable.
Here’s how it works: Rich Pins — pins which have much more information than a normal link, such as the ingredients for a recipe or a pair of jeans — will get a new ‘Buy it’ button that allows users to purchase things directly from participating businesses. Users will see prices, be able to select specific types of a product (like the color, style or quantity), and then they can tap the button to buy the product. That item then arrives at the user’s door.
Brands like Macy’s, Kate Spade and Nordstrom will soon offer Pinterest posts with “buy it” buttons, and users can search the site based on what products interest them and in what price range. The shoppable pins have been expected for some time because of Pinterest’s ability to capture consumer intent and retailers wanting to tap into Pinterest’s market.
Pinterest has 70 million monthly visitors who use the service as a digital pinboard for planning trips, fashion, home design and other projects.
Pinterest’s announcement comes after Instagram announced it’s new “Shop Now” buttons and other messages that link outside the app so users can take marketable action.
What do you think about the ability to purchase from Pinterest and Instagram?