From late August 2010, fans of Country Road and its sister brand Trenery in Australia and New Zealand can shop online for their favourite looks from the comfort of their home, their local cafe, or wherever they have access to the internet.
Country Road devotees will be able to access the full range of apparel and accessories for men, women and kids plus the homewares collection (with the exception of those very few items in the range that are too fragile or unwieldy to ship).
Shopping online at Trenery ensures many style conscious men and women across Australia and New Zealand will be able to enjoy the collections for the first time, since it is still a relative newcomer to the fashion market and has only a handful of bricks and mortar stores.
The demand for online shopping has grown steadily and the e-Stores will give fans of both brands who are simply time poor, or based in regional and remote areas, the long-awaited opportunity to buy the latest ranges from Country Road and Trenery.
“We are very excited to launch the e-Stores for both our brands. Finding time to shop for the kids and yourself let alone gifts for family and friends can be very time consuming. Our new e-Stores offer door to door to service within three to five working days, eliminating all the hard work.All you have to do is browse through our easy to navigate sites and add to cart.” Country Road and Trenery Creative Director, Sophie Holt.
Pricing online will mirror that of the retail stores.
The company’s popular loyalty program will also be incorporated into both e-Stores so Cardholders, Loyalty and VIP members will be able to reap many of the benefits associatedwith the program online.