Burt’s Bees is proud to announce its partnership with new social initiative, Liptember. Throughout September, Liptember aims to increase awareness about women’s health issues and raise money to fund research and programs to achieve optimal health outcomes for women. Liptember encourages women to buy the official Liptember lip colour and get sponsored by family, friends and coworkers to wear the shade every day during the month.
And the shade on every woman’s lips, throughout Liptember, will be Burt’s Bees Lip Shimmer in Rhubarb. As the official lip colour of the campaign, all profits from sales of the shade purchased at Priceline will go to Liptember’s first beneficiary, the Royal Women’s Hospital (Melbourne). Burt’s Bees Lip Shimmer is a 100% natural lip colour that conditions, smoothes and gently colours your lips with luminescent earth pigments. Burt’s Bees Marketing Manager, Emma Sykes says, “We’re really proud to be part of Liptember and help raise money for important research on the lifestyle choices and issues women face. It’s a fantastic initiative for such a worthy cause that sits perfectly with the Burt’s Bees philosophy of striving for The Greater Good™.” Liptember is also supported by a number of Australian celebrities, including official ambassadors, presenter Kelly Landry, media personality Molly Meldrum and model Alyse Co’Cliff. Of the month-long campaign, Kelly Landry says, “Taking care of yourself first and foremost is the most important thing you can do for your loved ones. Our priority is to improve the health of grandmothers, mothers, sisters, daughters, wives and partners – and thus improve the health of the whole community.” Registration is via the Liptember website (www.liptember.com.au) with information updated daily at the Liptember and Burt’s Bees Australia facebook and twitter sites. So purchase Burt’s Bees Lip Shimmer in Rhubarb from Priceline, pucker up and support the word on every woman’s lips this Liptember.