How to Win a Share of $1.1M in Prizes and a Netflix Hotel Stay in Woolworths’ New Winter Campaign

Woolworths has unveiled an entertainment partnership with Netflix for its 14th annual Big Night In promotion, giving shoppers a massive incentive to stay warm indoors this winter. The retail giant has launched a prize pool valued at over $1.1 million, packed with tech giveaways, grocery rewards, international trips, and an immersive pop-up hotel experience in Sydney designed specifically for streaming fans.
Running from Wednesday, 20 May until Tuesday, 30 June 2026, this year’s winter campaign focuses heavily on the natural pairing of premium streaming television and evening snacks. With over 310,000 individual prizes up for grabs, the supermarket chain aims to make nights at home far more rewarding for its loyalty members across Australia.
Sleep Inside Your Favourite Netflix Shows
The most unique element of the 2026 campaign is the debut of the ‘Big Night Inn’, a physical pop-up experience. Woolworths is taking over an entire Sydney hotel to construct highly detailed, immersive suites themed around fan-favourite Netflix original series.
Guests will find themselves physically transported into the distinct aesthetics of hit shows, including:
  • Wednesday: Dark, gothic rooms inspired by the Nevermore Academy.
  • Squid Game: High-stakes, iconic visual designs from the survival drama.
  • Bridgerton: Regency-era luxury, elegance, and floral opulence.

Each curated suite will come fully stocked with a massive inventory of Woolworths snacks, offering the ultimate setup for a binge-watching session. Australian consumers can win a night’s stay for themselves and a friend by tuning into Nova radio. The competition runs nationally on Fitzy, Wippa & Kate (weekdays 4–6 pm) and on Sydney’s breakfast slot with Ricki-Lee and Tim (5:30–9 am).
How Everyday Rewards Members Can Enter
Participating in the nationwide draw is structured around routine grocery shopping trips. To qualify for the prize pool, registered Everyday Rewards members must complete two straightforward steps:
  1. Purchase: Buy any three participating products in a single transaction. This applies to purchases made in-store or online at Woolworths supermarkets and Metro convenience stores.
  2. Scan: Swipe their physical Everyday Rewards card at the checkout, or ensure their digital membership account is linked when ordering via the Woolworths app or website.

A broad range of household name brands are participating in the event. Shoppers can qualify by buying items from Coca-Cola, Solo, Red Bull, Arnott’s, The Natural Confectionery Co, Mars, Cadbury, and Nestlé. Additionally, digital shoppers can secure a $15 discount when spending $50 or more on these participating brands via the Woolworths app or website.
Over 310,000 Prizes Up For Grabs
The campaign features tiered reward levels, combining instant wins with major international prize packages:
  • Texas Trips: A major draw features six luxury holiday packages to the newly opened Netflix House in Dallas, Texas, USA.
  • Home Entertainment: A weekly giveaway distributing 90 LG 65″ Smart TVs (15 televisions awarded each week).
  • Instant Grocery Rewards: 300,000 instant prizes triggered at checkouts or online order processing, offering free snacks and drinks from supply partners.
  • Points Boosts: 10,000 separate members will win 2,000 Everyday Rewards points, which translates directly to $10 off their next supermarket shop.

Peter McNamara, Director of Grocery at Woolworths Supermarkets, highlighted that the collaboration perfectly targets shifting winter habits. “We know our customers love to stay in to watch their favourite shows and enjoy their favourite snacks during the cooler months,” McNamara noted. “This year, customers can score instant product wins, Everyday Rewards points, TVs, and trips to Netflix House Dallas, alongside the ultimate Big Night Inn experience room.”
Full terms, conditions, and the complete list of qualifying grocery items are available on the Woolworths website.