Benefit Bold is Beautiful

benefit waxing

Charity mentoring program SISTER2sister is thrilled to have been recently chosen by Benefit Cosmetics for their Bold is Beautiful Project.

For the entire month of May, Benefit Cosmetics will be donating $10 from every Brow Wax Service at a Benefit Browbar in Myer nationally to three nominated charities (including SISTER2sister) dedicated to empowering young women to live better and bolder lives.

Global Beauty Authority at Benefit Cosmetics Annie Ford Danielson explained that “Garnering proceeds from a service that creates such a remarkable change on the surface and donating it to charities that ignite a deeper change in the lives of women was a no-brainer for us.”

The SISTER2sister Program shares Benefit’s beliefs concerning women and aims to help Australia’s most marginalised teens make positive life choices for a better future. Over twelve months the program provides mentoring, support, inspiration, and opportunity to disadvantaged and abused young females through matching each with a Big Sister role model. Together,  pairs go through life changing experiences together monthly to teach the girls that their past does not equal their future, and that they have the power to choose a brighter path for themselves.


Founder of The Life Changing Experiences Foundation, which started the SISTER2sister program, Jessica Brown says, “There are thousands of young girls in Australia that need someone to fight for them. The SISTER2sister Program is about using the power of community to finally break the cycle of trauma, offering hope and support to the girls in this country who have fallen through the cracks or been left behind.”
With $10 from every Brow Wax Service going to local charities, the brand plans to generate over 2 million dollars in donations globally, an amazing opportunity for SISTER2sister and the other charities involved.
To learn more, and to find out how to support the SISTER2sister program visit

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.