Anyone who has worked in film production would agree to the fact that a lot of effort, resources, and time goes into filmmaking. From good acting and production to direction and equipment, everything contributes to making a film successful.
But there’s one thing that stands out from the rest. And that’s the way you promote your movie.
You should know that your promotion and marketing strategies are the only keys to showcasing your work out in the world. This way, you’ll be able to help your film gain recognition, taking your career and talent to a whole new level.
It is simple, the more you promote your movie, the more people will get to know about it. This, in turn, will help in generating funds for your upcoming projects, especially if you are into independent filmmaking.
What is independent filmmaking?
In a nutshell, independent filmmaking is actually a useful avenue for newbie filmmakers or for those who are willing to produce low-budget films. Independent films or Indie films enjoy the opportunity to tell unique stories in their own creative way.
Due to the lack of sufficient funding and low-budget marketing strategies, these films often end up getting neglected.
Remember, even the best work fails if not appropriately promoted. And you wouldn’t want that to happen to your project. Right?
With that in mind, here we have laid down some of the promoting strategies that can help your project flourish and take your independent filmmaking career to greater heights. Read on to know more about them, and don’t forget to take notes.
- Come up with an interesting trailer
Every film is creative and unique in its own way. And the trailer says it all.
Yes, that’s right. After the poster, it’s the trailer that builds interest for your movie amongst your audience.
According to industry professionals, your trailer should actually focus on giving out a thrilling experience to your audience.
The only thing you need to remember with your trailer is that you wouldn’t want to reveal too much information about your movie. The whole idea is to intrigue your audience without giving away any spoilers. This is especially important if you are producing a series of movies.
For instance, the producers of a certain series ended up giving their audience a unique and exciting experience by releasing a 360 degrees trailer. This amalgamation of virtual reality and suspense did become the talk of the town and resulted in consumers’ growth right away.
Think of the trailer as a stepping stone for your movie promotion. Do it right, and there’s nothing that can stop your project from being successful.
- Take advantage of live streaming
For those who don’t know, live streaming is actually a data transmission method that is used to watch an online video. In fact, many modern marketers also go up and beyond by calling it a mode of building authenticity as it focuses on connecting with the target audience at a personal level.
Live streaming also became a popular marketing tool for filmmakers amidst the Covid-19 pandemic. This way, people were still able to watch the latest movies without even leaving their homes, generating huge amounts of revenue for the producers.
One of the other perks of signing up your movie for live streaming or a film festival is that you can break the geographical barriers by expanding your consumer base.
But using live streaming to your project’s advantage is not as easy as it seems.
From technical solutions to the right timing, there are a lot of things you need to take into consideration.
That’s why it would be beneficial for you to look for live streaming platforms that can help in streamlining the entire process for you.
The professionals will also help in creating ads for your film, which would consequently help in promoting your movie like nothing else. This can prove a beneficial marketing tool for independent filmmakers.
For this, all you need to do is sign up your film and trailer for live streaming platforms or an Indie Film Festival, and you’ll be able to spread the word for your independent film without any hassle.
- Turn your attention to digital marketing strategies
It wouldn’t be wrong to call social media a boon for all the marketers out there. Since the inception of social media, it has been bringing businesses and consumers together on one platform. This is why the marketing scenario has been witnessing a drastic evolution.
And you can use social media to your project’s advantage and launch a campaign to promote your movie.
All you need to do is keep up with the latest trends and see what can help you the best in reaching out to your target audience.
You should also know that the world of social media marketing is continuously evolving and is stepping up its game by popularizing hashtags.
However, when it comes to social media, content is the one thing that takes over the technicalities. This means that while promoting your movie, you need to focus on creating engaging content that compels your audience to stop scrolling and see what you have for them.
PS: You can also spike up consumer engagement on social media by opting for influencer marketing. Join hands with the ones who have a lot of followers so that they can spread the word for your project in their own way.
Bonus point: Take help from fellow Indie filmmakers
Even if you draft the best and functional promoting strategies for your project, you need to know how to implement them the right way.
To know more about how to flourish your filmmaking career, it would be best to seek help from fellow indie filmmakers.
You can talk to them and build a close relationship with them. This will help you understand the dynamics of indie filmmaking and how to ensure success for your projects.
Such professionals will also give you feedback and help you if there is any scope for improvement.
In the end,
Promoting movies is definitely not a piece of cake, especially if it comes to independent movies. Hopefully, the promoting tips mentioned above can help you kickstart the promoting strategies for your project.