General Pants have decided to give peace a chance this Christmas with a new range of clothes to raise money for charity.
The company has created a ‘Give Peace’ t-shirt range which feature designs from renowned brands Stussy, Ksubi, Santa Cruz, Neuw, Zanerobe, Vans, Insight, Candidate and RVCA.
All proceeds from the range are being donated to Save the Children Australia and Oasis Youth Support Network.
General Pants stores are also being renamed “General Peace Co.” in what they say aims to “spread a message of peace to the world.”
Celebrities and models that have donated their time to help the campaign include Rachel Zoe, Ronan Keating, Angus & Julia Stone, Cheyenne Tozzi, Jackson Gallagher, Henry Holland, Samantha Jade, Pip Edwards, Cody & Ali Simpson, Alex Dimitriades, Laura Csortan, Samantha Harris, Corbin Harris, Candice Lake, Daniel Johns, Jagwa Ma and Ruby Rose.
Even better, if you’re interested in participating, if you share a #GIVEPEACE message on social media General Pants will give you 15% off your purchases in store.
General Pants CEO Craig King said in a statement: “2014 has been a tough year for the world. From the conflicts we see on the news every day to youths requiring assistance even in our own backyards, now more than ever the world could use a little bit of peace and help.”
“We have asked our friends, family and employees to all get behind ‘Give Peace’ and hope Australians do too,” said Craig.
If you’ve not heard of the charities before:
Save the Children
Save the Children is one of Australia’s largest aid and development agencies dedicated to helping youth in crisis. They work in every state and the Northern Territory in Australia and more than 120 countries overseas to protect children from harm and help them access quality education and health services.
Oasis Youth Support Network
Oasis Youth Support Network is The Salvation Army’s response to youth homelessness in Sydney’s inner city. Oasis provides more than 25 programs and services that offer critical points of intervention and support for homeless and disadvantaged young people between 16 and 25 years of age. From crisis and transitional accommodation, right through to case management, education and training; living skills, vocational programs, counselling and outreach services.