Lancome Launches New Product Range With Ambassadors Demi Moore and Zoe Saldana
Lancôme has Demi Moore and Zoe Saldaña as Global Ambassadors to promote its new Absolue Longevity MD line, which launched in Australia on the 1st May.
Both actresses will front campaigns for the L’Oréal-owned brand’s first skin care range grounded in Longevity Integrative Science, which is centred on Swiss biotech firm Timeline’s Mitopure technology.
The longevity-focused collection – formulated with Mitopure to act proactively on the skin’s visible biological age and validated with dermatologists – is positioned around three pillars: Anticipate, Intercept and Reset.
63-year-old Moore will serve as the face of ‘Reset’, anchoring messaging around renewal and self-acceptance; while 47-year-old Saldaña represents ‘Intercept’, which is described as reclaiming control over the way skin evolves.
These appointments are the latest step in Lancôme’s wider play to be a frontrunner in longevity science.
“Zoe embodies connection. She does not just represent our vision, she gives it meaning. She embodies a form of optimism that is both powerful and deeply connected to reality.”
Saldaña is the highest-grossing film actor of all time, having starred in blockbuster movies Avatar, sequel Avatar: The Way of Water, and Marvel Studios’ Avengers: Endgame. She also starred in Emilia Pérez by filmmaker Jacques Audiard, and won the Academy Award for Best Supporting Actress for her role as Rita in the Spanish-language musical crime comedy.
“What makes Demi particularly relevant today is this relationship with time and experience. She speaks openly about evolution, about choosing who you become. There is a strength in how Demi embraces every chapter of her life. Moore’s career spans more than five decades across film, television and publishing. Some of her most notable films include Ghost, A Few Good Men, Indecent Proposal, The Substance and G.I. Jane.
Lancôme is redefining how beauty approaches aging, shifting from “looking younger” to supporting long-term feelings of vitality and confidence.
Drawing on 90 years of scientific heritage and the advanced biological expertise of the L’Oréal Groupe, Lancôme pioneers Longevity Integrative Science™, a proactive approach that targets the visible manifestations of aging mechanisms to support renewal, resilience, and healthy-looking skin over time.
Through strategic open-innovation partnerships, including Swiss biotech company Timeline® and Korean beauty tech startup NanoEntek™, Lancôme bridges cutting-edge biotech with high-performance consumer skincare, effectively setting our standard for the beauty industry’s future.
The new skin care range comprises a highly pure form of Urolithin A, a postbiotic that is said to be clinically proven to re-energise mitochondria – the powerhouses of the cell – through a cellular renewal process known as mitophagy, the removal of damaged mitochondria.
Integrated across the [Early age] Anticipate – [Mid-age] Intercept – [Mature age] Reset intervention models, Mitopure® acts as a foundational platform for the whole line. It complements each compound found in the models, helping to support the look of energized, healthy skin throughout its lifespan.
Building on this foundation, Lancôme goes beyond a single ingredient, creating proprietary compounds that balance proactive and corrective approaches differently at each stage of the skin’s aging trajectory. These compounds are precisely calibrated to respond to the visible biological shifts that occur as skin evolves over time.
Each compound is a tailored blend of key ingredients, designed to meet the skin’s needs based on its visible biological age—ensuring that every intervention model delivers the right solution, at the right moment.
You can obtain more information about the Lancome Absolue Longevity MD range on the Lancome website.
