With the highly anticipated film adaptation of Fifty Shades of Grey hitting the movie theatres on Valentine’s Day, there is little surprise that some big collaborations have spawned from the movie release.
The biggest of those would have to be the OPI and Fifty Shade of Grey collaboration. Although the range doesn’t consist of fifty shades of grey polish, it does include three greys, two silvers and one red.
The colors: My Silk Tie, a pearly silver; Romantically Involved, the one crimson shade inspired by the “red room of pain”; Dark Side of the Mood, a dark slate; Shine for Me, a shimmering blue-silver; Cement the Deal, a light stone hue; Embrace the Gray, a soft taupe shade.
“The collection captures the mood, feelings and emotions of this film with assorted hues of gray, ranging from glittering and gleaming silvers to cool gray cremes to dark charcoal. Colour is so much more than something to admire. The colours we choose to wear represents our personalities, our moods, our feelings,” states OPI Co-Founder and Executive VP Suzi Weiss–Fischmann. “The collection bottles the film’s passion, luxury and power in six beautiful nail lacquers ideal for expressing sensuality through beauty.”
All shades are $19.95 RRP and the mini pack is $29.95. The collection is available in selected MYER, David Jones, Sephora stores and selected salons nationally.
“Fifty Shades of Grey” has become a global phenomenon and the trilogy has been translated in over 50 languages worldwide since its release.
To date, the “Fifty Shades” trilogy has sold over 70 million copies worldwide in e-book and print, making it one of the fastest-selling book series ever. “Fifty Shades of Grey” (first published in 2011) follows the relationship of 27-year-old billionaire Christian Grey and college student Anastasia Steele. Subsequent novels in the series, “Fifty Shades Darker” (2011) and “Fifty Shades Freed” (2012) explore the couple’s deepening relationship.
With 150,000 tickets sold in advance for the Fifty Shades of Grey movie, it was always going to open strongly in Australian cinemas.
And according to distributor Universal Pictures Australia, Fifty Shades of Grey, starring Jamie Dornan and Dakota Johnson, took $2.506 million on Thursday.
The film has earned U.S. $158 million from 58 markets worldwide, according to The Hollywood Reporter. The film is expected to rake in a record U.S. $90.7 million over the long Valentine’s Day and President’s Day (which falls on Feb 16 in U.S.) weekend for a global debut of U.S. $248.7 million, says the website.
To celebrate the OPI and 50 Shade of Grey collaboration, thanks to OPI, we are giving away 10 x packs consisting of a double movie pass to see Fifty Shades of Grey and a OPI Fifty Shades of Grey mini pack.
All you have to do to enter is fill out the form below. Entries are for Australian residents only. Competition closes at midnight Friday the 27th February 2015. T&C’s below.
Terms and conditions: The “OPI Fifty Shades of Grey” giveaway is a game of skill and the most creative entry will be deemed the winner. The competition opens Tuesday 17th February 12PM EST and closes on Friday 27th February at midnight EST. One entry per person. Australian entries only, sorry. There 10 prize packs to be won, with a total value of over $700. Winner will be notified via email. All entries will be signed up to our newsletter upon entry, if you do not wish to sign up to our newsletter please let us know via email. Good luck!