The Only Fashion Finder You Will Ever Need

Have you ever fallen down the rabbit hole of looking for a particular item of clothing (like a dress for an event) only to end up spending hours on multiple clothing websites, from every corner of the world, and not finding what you were looking for anyway?

Well, Cayley Ostrin had the same issue. In 2017, Cayley was searching for a champagne coloured bridesmaid dress and after many hours (and days) searching, still hadn’t found the perfect dress she had in mind. 

It was this simple frustration that inspired an idea for an ecommerce start-up. Cayley wanted to create a way that she could see every champagne dress for sale online, all in the one place, so she could quickly and easily find exactly what she was looking for. 

From that light bulb moment, TheUrge was born. Together with her husband, Doron and co-founder, Pierre Caserta, quietly launched TheUrge in Australia in April this year.

The Urge, is a Google type search engine for online fashion retailers, only better. Your search is filterable by payment methods (like Afterpay), delivery time, what’s on sale, whether the retailers offers free returns and even if the item is made of sustainable fabrics.

The website gives shoppers access to over 10,000 brands (with 250 more brands added weekly), such as Gucci, Prada, and Balenciaga to Australian labels Albus Lumen, Scanlan & Theodore and Lucy Folk through to fast-fashion labels like Boohoo. 

Fashion websites such as The Iconic, Farfetch, Moda Operandi and SSENSE can also be found on TheUrge. TheUrge also includes emerging designers, who can’t afford to pay to appear on rival sites.

After launching in Australia and the US (and have already generated $250,000 in sales), the next step is to launch TheUrge in the UK in 2020 as well as China.

So how does it stack up compared to Googling? I put TheUrge to the test. 

I have a few end of year and Christmas parties coming up and I need a new dress ASAP. I was thinking of a midi length, floral dress with a quick delivery time (preferably free shipping) and a budget of under $150 (because, really, who has a lot of spare cash floating around at this time of year?). 

I was actually, quite surprised how quick and easy TheUrge was to use. I used key words in the search bar and selected options from the menus on the left-hand side of the screen (type of dress, length, price range, if I wanted to look at a certain brand or retailer, payment options (like Paypal and Afterpay), free shipping or free returns etc). Within seconds I had 11290+ items from 70 Retailers. Luckily, I found the perfect dress from Forever New on The Iconic that ticked all of my requirements. There was also a gorgeous Talulah dress from Glamcorner that would have been good too. Both dresses were on sale too. 50 and 80% off actually. 

So next time you are on the search for a particular fashion item, I highly recommend I’m pretty sure I will be a regular user from now on. 

#SP This is a sponsored post in collaboration with TheUrge, as per our Disclosure Policy. All opinions are my own.

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