Michael Hill’s creative team went to New York, grabbed more than 1,200 people off the streets and asked them all about love. The resulting video is raw and real, showcasing what love – in all its forms – means to us. This was then edited down to 30 people, who feature in this moving campaign for Michael Hill that really pulls on the heartstrings. None of these people are professional actors and none of them were cast into a particular role – they are all very real and were very honest. This incredible footage resulting in their upcoming campaign We’re for Love! The ad will be the only Australian advertisement to be aired during the American NFL Super Bowl XLIX.
Michael Hill International will launch its new look ‘We’re for Love’ brand platform by airing two new TV commercials this Sunday, 1st February [EST] in North America during the NFL Super Bowl XLIX.
The ‘We’re for Love’ creative platform, created in partnership with one of the world’s leading creative agencies Colenso BBDO, highlights love and its many forms, by
sharing real love stories captured on the streets of New York.
Michael Hill International’s Chief Marketing Officer, Joe Talcott, said the company is very excited about securing highly sought after ad space during the NFL Super Bowl XLIX.
“The NFL Super Bowl XLIX is a huge event attracting a massive audience both in the USA, Canada and across the globe. Television advertising has always been a key part of the Michael Hill business strategy. Super Bowl offers us a unique opportunity to showcase our brand in front of millions of people. We’ve been working on this campaign for over a year now and have invested a substantial amount in the development of the platform – so to be able to launch it in key markets during the
Super Bowl is very exciting.” says Mr Talcott.
Super Bowl XLIX will see the Seattle Seahawks face off against the New England Patriots at the University of Phoenix Stadium, Arizona at 6.30pm on Sunday night
(Eastern Standard Time).
Viewers in New Zealand and Australia will be treated to the first television viewing using the new global creative platform ‘We’re for Love’ from Sunday night (local time) 1st February, when the ad airs on all the major networks.