WSS Beauty News: Manimatch App
Have you ever been shopping for mail polishes and confused as to what the colour will look like when it is actually on your nails? It can be tricky finding the right colour, especially when you are going by the colour of the actual bottle.
Well now that doesnt have to be an issue, with Sally Hanson launching an app to help with choosing to a
Building on next-generation augmented reality technology, Sally Hansen the #1-selling nail color and nail care brand in the US is transforming the shopping experience with the new ManiMatch™ mobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy. A simple scan of the user’s hand from any Apple smartphone enables the user to instantly consider and curate her own color choices. There’s no uploading, picture-taking or manual data entry, as the app works in real time. It also generates personalized-for-her-skin-tone color suggestions on demand; using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then tailors its polish-shade suggestions to the ones optimally flattering to her skin.
Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit. ManiMatch™ flips the trial-only-post-purchase shopping experience that has always frustrated nail color shoppers, transforming the process into a moment of discovery, excitement and pleasure. “The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen Global Marketing Vice President. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
“The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand.” – says Kristen D’Arcy, Global Digital Vice President. “It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand. ManiMatch™ generates shade suggestions across all Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure, Insta-Dri and Xtreme Wear, so users can easily navigate and experience every color they desire.
The launch of this app will coincide with the release of the new Miracle Gel® Top Coat and new fashionable shades.
The ManiMatch app is now available on both the Apple and Android store for free download (search “manimatch” as one word for best results!)
