BONDS Baby Search is calling on all Dads, Mums and families to enter their bubs into the competition. 2017 sees celeb dads bond together to launch the campaign that searches for Australia’s most beautiful and unique babies.
Launching the campaign is BONDS Dad’s – TV star and comedian Peter Helliar, AFL star Jimmy Bartel and long standing BONDS ambassador Pat Rafter. The trio come together to star in “BONDS DADS : KIDS TALK”, a hilarious video that highlights three outspoken 6 year olds views on babies, family, parenting, social media and Mum & Dad’s obsession with taking family photos.
The hilarious video sees the trio of BONDS Dads ask three outspoken six year olds some of life’s most intriguing questions, like ‘Why do we have babies?’, ‘Do babies get too much attention?’, and ‘Does your Dad know how to change a nappy?’. The result is ‘BONDS DADS: Kids Talk’, a funny, cute and extremely insightful video that highlights Dad-to-kid conversations that are entertaining and often unexpected. Bond is encouraging Aussie Dads, along with Mums and families to share their favourite moments with Australia by entering their babies into BONDS Baby Search. Every year, Bonds looks for babies with character, individuality and charm to become the next little faces of their brand.
With the Dad-to-kid conversations being featured in a short film, the result is funny, cute and extremely insightful into the minds of little ones.
Established in 2005, the Bonds Baby Search has evolved into a celebration of family and Australia’s beautiful and diverse babies. Bonds have been featuring Aussie babies in their campaigns since 1939.