It’s on again, the annual Bonds Baby Search 2014 is back and in full swing and the search for Australia’s most adorable babies begins!
The 9th Annual Bonds Baby Search launches across Australia with registrations open on www.bonds.com.au from Tuesday 18 February from 12pm.
A celebration of all Australian families and babies, Bonds are looking for individuality and character in each and every baby. Whether they are cheeky, charming or cute, Bonds love to see something that brings out their personality.
The categories this year are Bonds Choice, People’s Choice and Multiple Birth’s Category – a new category for the popular talent search due to the volume of entries from previous years. Five winners will be handpicked from each category, with a total of 15 winners overall.
The highly anticipated Bonds Baby Search grows exponentially every year! 2013 was our biggest search to date with more than 65,500 entries (more than doubled 2012 entries) and more than 295,000 online votes. The most popular names from last year’s entries were Ruby and Cooper.
The overwhelming response from proud and adoring Australian parents certainly makes choosing babies challenging as Bonds thinks every baby is beautiful and deserves to be a winner.
Established in 2005, the Bonds Baby search has developed into a colourful celebration of Australian families and their beautiful offspring.
Bonds have been featuring Aussie babies in their campaigns since 1939. Let’s celebrate the bright personalities of Australia’s adorable babies and get snapping!
Entries Open February 18 – 12 noon
Entries Close March 3 – 4pm
Voting Open March 4 – 12.01am
Voting Close March 25 – 12 midnight
Winners Announced April 2
As well as brand ambassador, Pat Rafter, Jessica Marais (star of Packed to the Rafters and now the smash hit show, Love Child) will be a judge for this years competition. Of Jessica’s role she says:
“When Bonds asked me to participate in the Bonds Baby Search I was super excited. To support myself when I started uni, I worked part time at a day care centre and LOVED IT. I would sneak into the little baby sleeping room during the day and watch them sleep – I wanted to cuddle them all.
I love babies so much and am so blessed to have beautiful Scout in my life. She’s growing up so quickly and shooting these shots for Bonds makes me so clucky.”