Pantene Beautiful Lengths Campaign 2013


Last year Pantene launched the Beautiful Lengths campaign in conjunction with Look Good, Feel Better, an organisation which encourages women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.

As you might remember, I donated my hair last year to this worthy campaign in memory of my Mum who had, at the time, recently died from breast cancer. Mum had a lot of chemo treatments over her six year battle and lost her hair, so I understand how the women feel under going treatment. To have an organisation like Look Good, Feel Better around to help the women feel better about themselves is a huge step in helping the ladies battle their cancer.


Look Good…Feel Better is a free national community service program that helps cancer patients, through their workshops held in over 180 locations, deal with the often distressing appearance related side effects of cancer treatment.

This year, Pantene ambassador Zooey Deschanel is joining forces with local Pantene ambassadors, hairstylist Barney Martin and beauty expert Zoe Foster to encourage people to grow their hair longer and stronger to donate.


The second Pantene National Donate Your Hair Week kicks off on Monday November 11th and will see cutting parties taking place across the country with women, men and children pledging their ponytails to the Pantene Beautiful Lengths cause.

Thursday 26th September will see the launch of the Pantene Beautiful Lengths pop-up salon in Sydney to mark the second year of the program and celebrate a massive 5,000 ponytail donations so far from generous women – and men – across Australia and New Zealand.

Women of Sydney are invited to make an appointment at the salon and experience the Pantene Beautiful Lengths Strengthening Collection whilst learning more about the campaign. Women will be able to learn tips and tricks to grow their hair long and strong in order to donate during Pantene’s National Donate Your Hair Week, launching on Monday 11th November.

Pantene Beautiful Lengths is the first program of its kind in Australia and New Zealand to inspire women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment. Appointments can be made for a wash & blow-dry or haircut when you donate with Pantene Beautiful Lengths ambassador, Barney Martin, and his team of expert hairdressers.



If anyone wishes to donate their hair on the day, it must be a minimum of 20com and less than 5% grey with no permanent hair dye.

Further details on requirements can be found on the website:

Barney’s fellow Pantene ambassador, beauty expert, Zoë Foster Blake, will be on hand to offer advice to the women on growing their hair, styles and treatments.Home & Away actress and Pantene Beautiful Lengths ambassador, Emily Symons, will be at the salon to cut the hair of one woman live on TV and talk to consumers about the program.

Emily comments: “I am so proud to be involved in Pantene Beautiful Lengths. It’s a cause close to my heart after losing my mother to cancer. Having witnessed first-hand the impact hair loss can have on women already suffering through cancer treatment, it’s so great that people across Australia and New Zealand can help by donating their ponytail to be turned into a real-hair wig.”

Appointments can be made by calling the Pantene Beautiful Lengths salon booking line on: 1300 651 905

A gift bag of P&G – the company behind many of Australia’s favourite brands from Olay to Oral-B to Ambi Pur – products will be presented to every woman who attends an appointment and experiences the Pantene Beautiful Lengths Collection.

The Pantene The Pro-V Keratin formula in the Pantene Beautiful Lengths Strengthening Shampoo and Conditioner helps weak, brittle, damage-prone hair gain strength against breakage for hair that is up to 10x stronger, to leave you with soft, healthy, hydrated and beautiful hair. Making your hair healthy enough to share with a lovely lady who needs it to make her feel better about herself.

What are you waiting for? Donate now at:

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