In January, we brought you the news that Marilyn Monroe had been named the “new” face of Max Factor. In Max Factor’s new campaign, brand ambassador Candice Swanepoel has been transformed into the very likeness of Marilyn by world-renowned makeup artist and Max Factor global creative director Pat McGrath.
Complete with classic red lips, arched brows and feline eyeliner flicks – a look Candice Swanepoel first shared on her Instagram account in January when the imagery was shot.
Through my work with @maxfactor I’m lucky to be able to transform through makeup. Here @patmcgrathreal and @shayashual transformed me into Marilyn. Fact is Mr max factor was originally responsible for making Norma Jean into Marilyn all those years ago…It’s the perfect time of year to give yourself a dramatic new look or be more adventurous with your makeup. #glamjan #maxfactor
“Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the Forties and it’s a look that continues to dominate the beauty and fashion industry,” said McGrath when the collaboration was announced. “It is the ultimate look that defines glamour – nothing else compares. Ruby Tuesday, inspired by one of Marilyn’s favourite Max Factor lipsticks, is still my go-to red today for an instant shot of glamour, and continues to be one of the most popular shades for both make-up artists and real women.”
Along with the Colour Elixir Lipstick in Ruby Tuesday, key products include the Excess Intensity Longwear Eye Liner in Black, False Lash Effect Mascara and Colour Elixir Lip Pencil in Red Rush.
What do you think of the look?